The join between small business consulting and the Internet
I lead a Saas company that provides help in the form of small business management and accounting software tools and wisdom to thousands of startups and small businesses all over the world and whenever I explain to people what I do, I always get asked the same question “Given my skills and experience, how could I use this and make regular money by becoming a small business consultant”? I’m always delighted to provide wisdom as I am fortunate enough to spend the majority of my day communicating with small business owners and workforce happy to to share their challenges.
Here are my standard answers which I hope you will find useful:
The web is a perfect platform for finding customers and it makes it straightforward to reach them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with new methods and help them fix issues.
Information marketing – repurpose and sell your expertise to small businesses everywhere via the net
Make no mistake this opportunity isn’t just to be found in small businesses it’s equally applicable to large businesses. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The software to construct professional standard content are readily available on the web. Producing a tutorial in easy to consume digital formats is now easy and affordable. You just have to be prepared to spend a little time understanding the tools. material] that you can either sell or give away to get your target customer’s attention.
Commence by determining your overall goal. Consultancy and Information marketing compliment each other and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be needed by others then produce a no longer than 120 secs video to present yourself and your expertise to your market. Unless you know the market precise problem then make the video generic and adhere tothe following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere away from prying eyeson the Web or even on a disk and post it, again follow up with a call.
This method is ideally suited to situations where you are individually targeting market. The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Consistent interaction with your list will reveal peoples needs that will help you define what to sell. The bigger your list the more opportunities for consulating and selling information products you will uncover. If you would like to know more about how to do this then visit any of the links in this article. I would be happy to help you.
Mail this post
Leave a Comment